By John M. Peckham III
The trustworthy, vintage advisor to source of revenue estate BROKERAGE--now up to date for the twenty first centuryFor greater than thirty-five years, this consultant has been the main trustworthy, reliable source for genuine property agents and brokers who are looking to bring up their commissions and begin promoting source of revenue estate. Now in a brand new Fourth variation, A grasp consultant to source of revenue estate Brokerage is again and higher than ever. With major new fabric on the net and strong, updated strategies, agents and brokers alike will locate in those pages all the high quality details they should prevail. 16 power-packed chapters function step by step income-building info that would aid you:* take advantage of 5 quickly how one can locate homeowners who will promote* flip your leads into listings that promote* Nail down revenues utilizing modern new and creative how one can finance source of revenue houses* rate source of revenue estate to promote speedy* manage working statements that advertise revenues* current the original merits of source of revenue estate* entry 13 quick assets of purchasers* simply qualify purchasers* market it source of revenue property--and make it repay large* exhibit source of revenue houses for fast-action revenues* grasp the tremendous issues of marketing source of revenue homes* paintings on residence conversions: an exhilarating new wealth-builder* promote like a tremendous utilizing on-line instruments* Make a last presentation that clinches the sale* and lots more and plenty extra
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Extra info for A Master Guide to Income Property Brokerage : Boost Your Income By Selling Commercial and Income Properties , 4th Edition
Generally, the columns are run each week in a local paper (often a weekly) in the immediate market area of the subscribing Realtor. Even a widely circulated free “shopper” type 29 A M A S T E R G U I D E TO I N C O M E P R O P E RT Y B R O K E R A G E approach is effective. The local approach has generally proven more worthwhile because the column is an institutional type of advertising and generally has much more impact where the readership is concentrated within the broker’s market area. Additionally, local concentration will give you the ability to take a “gunshot” approach to local exposure and obtain greater readership intensity in the area of your market effectiveness.
It should be remembered, however, that it is usually for one of two reasons a property will be advertised as “for sale by owner”: (1) The seller might be acting under the impression that he can save money by avoiding brokerage fees; or (2) The seller might be trying to impress all prospective buyers with the notion that the sales price will naturally be lower than it would be if negotiated through a broker. In both instances, the skilled broker should make it known that his professional competence will work to the advantage of the seller.
The Yellow Pages can put you in immediate contact with real estate people in your area. It lists not only brokers, but also real estate trusts and private owners. Look under the classified heading Apartments. There you will find several hundred listings. Separate the obvious brokers and contact the people who indicate that they are owners. For example: FROST REALTY TRUST Owners-Managers Modern furnished and unfurnished apartments Back Bay–Beacon Hill 10 Northrodge Street 617-555-8161 In addition, many listings appear under the headings Office Buildings and Shopping Centers.